Write Your Bio from Your Client's Perspective
Your bio needs to be written from the prospect's point of view. --Katherine Vessenes
When writing your bio, remember, this bio is not about you. Your bio needs to be written from the prospect's point of view. What they want to know about this bio is what's in it for them. Make sure to include a color photo of you looking at your finest, looking at the camera with a big smile. Have your name in nice, big font, followed by three to four paragraphs written from their perspective.
-Katherine Vessenes, in AdvisorMax coaching session: Practice Building: Your 2009 Marketing Plan
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