The Right Ad Pays Off in the Long Run
If you do your ad right, clients will feel comfortable when they see your name in print. --Frannie Gardner, CFP
"People call when there is a life event, not just immediately when they see your ad," says Blum. Something in a client's life such as retirement, an inheritance or the birth of a child, will trigger the call. But a good ad can help trigger the need to see a financial planner, and it can help jog a potential client's memory when that trigger event occurs. Says Gardner, "If you do your ad right, clients will feel comfortable when they see your name in print."
-Frannie Gardner, CFP, Ayres Financial Group, in Does It Pay to Advertise in Print?
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