Take Out the Emotions
If you can show your clients how emotions cause them to make bad decisions about their capital and help them avoid those mistakes, you will maximize their chances of getting to their goals on time and in style. --Brian R. O'Toole and Richard E. Steiny
Left to their own devices, investors will let their emotions take control when making choices about their portfolios. It's these emotion-based decisions that, perhaps more than any other factor, decimate so many investors' chances of reaching their ultimate financial goals.
These investors need a remedy--a way to replace their emotional responses to the market with ones that are rational and disciplined. That's where you come in. If you can show your clients how emotions cause them to make bad decisions about their capital and help them avoid those mistakes, you will maximize their chances of getting to their goals on time and in style. In the process, your clients will be pleased with the experience you share with them and will provide you with asset growth and referrals.
-Brian R. O'Toole is CEO and Richard E. Steiny is president of AssetMark Investment Services, in Behavioral Finance 101
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Thank you for sharing,I've learned so much.
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