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Listen Attentively

07:30AM Mar 07, 2009 in category Tip of the Day by AdvisorMax

In cases of traumatic, unexpected or recent deaths, concentrate on doing only those things that simply must be done immediately and spend the rest of your time listening to the client.  --Amy Florian

With a prospective client, you naturally want to secure a formal agreement and begin work by recommending investment strategies and getting them in place. But in the case of traumatic, unexpected or recent deaths, the client may not be emotionally capable of doing so and should not be pushed. In those cases, concentrate on doing only those things that simply must be done immediately and spend the rest of your time listening to the client. Although it may seem like a waste of valuable hours, it will help to form or strengthen a bond with your client and pay off handsomely in the long run through loyalty and referrals.

-Amy Florian is the founder and CEO of Corgenius, in
Comforting the Bereft

Comments[1]

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Great post! I am just starting out in community management/marketing media and trying to learn how to do it well - resources like this article are incredibly helpful.
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