Enhance Your Website
A new, enhanced site can work 24/7 for you and your clients. --Marie Swift
Elizabeth Potts Weinstein took online classes and networked with other businesspeople to determine what she could do [to increase referrals]. Ultimately, she hired a web designer to upgrade her site, adding tools such as a blog and an e-book available via an online download center. Weinstein also started using a webcam so clients could see her during virtual coaching sessions. Weinstein calls her site, www.TheWealthSpa.com, an online community for "savvy women, entrepreneurs, young professionals and modern moms." To strengthen the bond between her and her target audience and to create buzz, Weinstein's site also includes a short film, What a Mother Is Worth, that lauds the many roles of a mom. The new, enhanced site is working 24/7 for Weinstein and her clients.
-Marie Swift in Website Tuneup
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