Don't Including Everything on Your Business Card
A card that’s too busy won’t get read—especially if the type is so small it requires a magnifying glass. --Diana Ratliff
Email and website addresses? Check. Office, fax, pager and cell phone numbers? Check, check. Thanks to new technology, there are plenty of ways for potential clients to reach you. Just don’t feel compelled to list them all on your card. “A card that’s too busy won’t get read,” says Ratliff—especially if the type is so small it requires a magnifying glass. Choose what to include based on how most clients reach you, and how you give out your cards. A client who grabbed your card at the local library, for example, might benefit from having your website address so he can read your bio before calling for an appointment. And you probably wouldn’t want him to have your cell phone number.
-Diana Ratliff, a designer and founder of Business Card Design (www.businesscarddesign.com), in The Right Business Card
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