Keep Things Moving
The individuals I'm working with are busy. They want some assurance in the form of a report, but they don't want to sift through pages and pages. --Michael Kuczinski
Michael Kuczinski, CFP, understands that his clients are largely business owners and high-net-worth individuals who may be long on money, but short on time. As such, Kuczinski keeps his message straightforward, brief and packed with the data customers need to make decisions. He focuses on the message of simplicity, which resonates with his time-pressed client base at Mandalay Financial in Bellaire, Texas. "The individuals I'm working with are busy," he explains. "They want some assurance in the form of a report, but they don't want to sift through pages and pages. They want to work with someone they trust and know that their finances are being handled."
-Michael Kuczinski, CFP, in Branding Basics
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