Don't Delegate to a Know-Nothing
An unprofessional follow-up means that you have somebody not necessarily qualified to answer questions make the call. --Cliff Robertson
Outsourcing follow-up calls might seem like a cost-effective and relatively painless way to perform post-seminar marketing, but doing so can have negative consequences. "An unprofessional follow-up means that you have somebody not necessarily qualified to answer questions make the call," Robertson explained. "If you have an unsophisticated call center doing your audio follow up, you could lose far more ground than you could gain," he said. In other words, prospective purchasers aren’t persuaded by telemarketers.
-Cliff Robertson, founder of The Champions Group in Plano, Tex., in How to Follow Up Effectively after a Seminar
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