Use Blogs to Stay on Top of Client Communication
During the devastating drop and hectic days of October, the blog allowed his clients to reach out for his take on things sooner than he could have reached clients by phone. --Gerri Leder
Thoma Capital Management maintains a blog on its website called "What We've Heard," which is quite popular with clients. Tom Taylor and his firm provides analysis on issues such as the causes of the credit crisis to how much longer the Dow could fall. Taylor uses the blog to comment on current developments and financial events. For instance, during the devastating drop and hectic days of October, the blog allowed his clients to reach out for his take on things sooner than he could have reached clients by phone. Web statistics confirm the blog's popularity during active periods in the equity markets.
-Gerri Leder is an industry marketing consultant, in Advisor Spotlight: Using Technology to Enhance All Aspects of Business
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