Uncover Your Clients' Passions
Walk into every meeting with the idea of uncovering professional and personal passions that your clients might not have divulged to you yet. --Bob Cobb
A tip about finding your clients' passions: Walk into every meeting with the idea of uncovering professional and personal passions that your clients might not have divulged to you yet. If you do, you will be using a professional curiosity that will rewire how you do business. According to Russ Alan Prince, a recognized authority on how the affluent think, a primary barrier to doing business with the ultrarich is that they simply don't feel understood. Using professional curiosity is the prescription for what ails them.
-Bob Cobb in Using Google for Client Touches
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Great post! I am just starting out in community management/marketing media and trying to learn how to do it well - resources like this article are incredibly helpful.
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Posted by MBT SHOES on March 29, 2010 at 02:13 AM EDT #