Get Keyword Savvy
Combining [keyword] knowledge with your knowledge about what your specific clients are looking for is a great way to identify applicable search terms to optimize your website for. --Caroline Melberg
According to Caroline Melberg, a good way to find applicable keywords that your market is likely using to find your services is to visit several of your top competitors’ sites. Once there, select “view” and “page source” or “source in your web browser, she says, or look for a tag that looks like this in that code: <meta NAME=keywords>. “The keywords listed there are the keywords that the site has chosen to optimize their site for,” she says. “This is a great way to do market research on your competitors to see what they are up to. Check out all of their pages. If they are optimizing their site correctly, each page should be optimized for a different set of keywords.”
What’s more, Melberg adds, once you've gotten a list of keywords you'd like to be known for, then you can visit Google's free Keyword Analyzer tool and enter those keywords to find out what the relative search volume is for those keywords. “The higher the relative search volume, the more often that keyword or phrase is searched for online,” she says. “Combining this knowledge with your knowledge about what your specific clients are looking for is a great way to identify applicable search terms to optimize your website for.”
-Caroline Melberg, president and CEO of Melberg Marketing, based in Wayzata, Minn., in Converting Web Traffic into Business
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