Charge Seminar Participants
If you don’t put a value on it, you’ll get people who are coming for the free lunch, and they won’t put any value on what you are telling them. --Robert Keats
“People think that you get what you pay for,” said Dozier, who runs a series of programs for a business owners on topics such as income tax planning, estate planning, business continuation, buy-sell agreements, and human resources benefits. “Each company pays $150 to come and can bring two people from the company,” he explained. “The fee is just used [to help] cover our costs,” Dozier said. “I charge $100 per person,” said Robert Keats. “If you don’t put a value on it, you’ll get people who are coming for the free lunch, and they won’t put any value on what you are telling them,” he explained. Requiring payment for participation eliminates freeloaders.
-Robert Keats, president of Keats, Connelly and Associates in Phoenix, in Seminars that Sign Up Clients
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