Get Them to Think of You First
Put simply, referral-getting comes from being the first person people think of during referral opportunities—moments when the referrer is able to help fill a need of a colleague or acquaintance by giving out your name. --Gerri Leder
What's the super-referral-getter doing that others are not? Put simply, referral-getting comes from being the first person people think of during referral opportunities—moments when the referrer is able to help fill a need of a colleague or acquaintance by giving out your name. Typical catalysts include a change in job or marital status; a death in the family; or a period of uncertainty or dissatisfaction in the investor's relationship with a current advisor. As much as you might like to, you cannot control the timing of that moment or that circumstance. Nor can you be present at every referral opportunity. You can only hope to be thought of when the moment arrives.
-Gerri Leder is an industry marketing consultant, in The Secret to Referrals
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