Remember that Little Details Count
Women are more sensitive to nuances and underlying meanings than most men, so little details count. --Marie Swift
Women are more sensitive to nuances and underlying meanings than most men, so little details count...Surprise her every now and then with something nice—a note thanking her for her business, a card commemorating your work/relationship anniversary, a jar of boutique jam and a "thanks for your referral" card...Host and invite her to attend a variety of events tied to things of interest to her (such as family activities, genealogy, the arts, charity fundraisers, board member activities, sports, travel, food, wine, fashion).
-Marie Swift, principal of Impact Communications, in Improve Your Communication with Women
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