Don't Be Unprepared for Interviews
If your answers fall short of valuable information, you will not be quoted and your name will not appear. If this happens too often, your value as a resource will quickly disappear. --Marie Swift and Sandra Gary
Don't be unprepared for interviews: Just go ahead and wing it. It'll all be fine. It is a journalist's job to ask questions and follow-up questions. If your answers fall short of valuable information, you will not be quoted and your name will not appear. If this happens too often, your value as a resource will quickly disappear. Take the time to prepare; have insightful content ready to deliver.
-Marie Swift and Sandra Gary in 12 Media Don'ts
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