Target Seminar Attendees with Common Interests
If you are giving a workshop, you want to become an expert in a niche area. --Robert Keats
By bringing together a mix of people with similar situations, an advisor is likely to have a highly engaged audience interested in a lively discussion. "If you are giving a workshop, you want to become an expert in a niche area," said Keats. He specializes in helping Canadians who winter in the United States. He finds them in all sorts of ways. "I advertise in in-flight magazines, particularly on flights that Canadians use to go back and forth," Keats said. He also advertises in newspapers that Canadians read and even encourages his current clients to bring a friend to a seminar for a 50 percent discount.
-Robert Keats, president of Keats, Connelly and Associates in Phoenix, in Seminars that Sign Up Clients
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