Put Prospects at Ease
Putting your referred prospect at ease, both in the lack of pressure and lack of time infringement will help you to much more effectively set up the appointment. -Bob Burg
The phrase, “take a few moments” is very effective because, in today's fast-paced world, where everyone perceives themselves as being too busy, [non-intimidating and comfortable] language assures them their valuable time will not be taken up any more than necessary. Putting your referred prospect at ease, both in the lack of pressure and lack of time infringement will help you to much more effectively set up the appointment. And then you can help that person derive the benefits from your exceptional knowledge and service.
-Bob Burg, author of Endless Referrals and The Go-Giver, in AdvisorMax expert forum "Endless Referrals"
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