Give women that 'magic message'
There’s what I call the ‘magic message,’ the one thing every woman wants to hear: “I’m here to make your life easier. I’m here to support you & your dreams.” Barbara Stanny
There’s what I call the ‘magic message,’ the one thing every woman wants to hear. The more effective you are at communicating this message, and—this is critical—backing it up with action, the more loyal and satisfied your client will be. The message is this: “I’m here to make your life easier. I’m here to support you & your dreams.”
-Barbara Stanny, in AdvisorMax expert forum Connecting with Women Investors
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