Little details count more with women
Surprise her every now and then with something nice—a note thanking her for her business, a card commemorating your work/relationship anniversary, a jar of boutique jam and a "thanks for your referral" card. -Marie Swift
- Greet her with warmth and professionalism. Shake her hand and offer your business card, even if she's part of a couple. (Hint: Shake the hand of whomever is closest to you first.)
- Surprise her every now and then with something nice—a note thanking her for her business, a card commemorating your work/relationship anniversary, a jar of boutique jam and a "thanks for your referral" card.
- Host and invite her to attend a variety of events tied to things of interest to her (such as family activities, genealogy, the arts, charity fundraisers, board member activities, sports, travel, food, wine, fashion).
-Marie Swift, principal of Impact Communications, in Improve Your Communication with Women
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