Create a drip-marketing plan
By sending several promotional pieces to current and potential clients on a strategically timed basis, you keep your name in front of them and build share of mind. -Marie Swift
Ever notice how a dripping faucet gets your attention slowly over time? You may walk past it for days without noticing it--let alone taking action. Finally, you stop and pay attention to the soft repetitive noise, and respond. Drip marketing works much the same way. By sending several promotional pieces to current and potential clients on a strategically timed basis, you keep your name in front of them and build share of mind.
Your drip-marketing plan should be tied to seasonal events such as springtime gardening, summer vacations, back-to-school shopping, Thanksgiving, Christmas and Hanukkah. Norman Boone, a San Francisco CFP and his managers have been known to deliver cookies with a personalized note to VIPs on Valentine's day.
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Great post! I am just starting out in community management/marketing media and trying to learn how to do it well - resources like this article are incredibly helpful.
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Posted by MBT SHOES on March 29, 2010 at 02:12 AM EDT #