Send story ideas to the media
If you specialize in college planning, release a report to the local media that shows the cost of going to the colleges in your area. -Derrick Kinney
Send attention-grabbing story ideas to the media. Here are some sample story ideas to send to your local media contacts:
If you focus on retirement planning: "How much money do I really need to retire? This is the question that’s worrying your audience. I’m available to answer questions in an easy-to-understand way."
If you focus on investment planning: "After the Federal Reserve meets today at (insert time), I will be available to discuss what their decisions mean to the average investor."
If you specialize in college planning: Release a report to the local media that shows the cost of going to the colleges in your area, with a note: "Your audience is concerned about how they can afford to send their children to college. I am available to discuss strategies your audience can use to save for their children’s education."
-Derrick Kinney, in Breaking Into the Media
and 