Leverage your media mentions
It's important to leverage your media mentions. Give them "legs" so that strategic partners, key clients and prospects will see the articles and appearances they've missed. --Marie Swift
Speaking and networking opportunities include client and/or prospecting events, workplace education and hosted seminars, trade fairs/community fairs, advisory boards, sponsorships, community involvement and professional/social networking. Media relations and PR tactics are often the ace in the hole. Samples are radio or television appearances, news releases and bylined articles. It's important to leverage your media mentions. Give them "legs" so that strategic partners, key clients and prospects will see the articles and appearances they've missed. Everyone wants to work with a "slightly famous" planner.
--Marie Swift, in The 3 Ms of Marketing: Creating Your Plan
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